Reactivate! is a publication on the new generation of Dutch architects dubbed 'the post-starchitect generation'. Instead of working on iconic concepts or mass-produced facades in the suburbs, these young designers are working on economic engineering, Lofthome, civic urbanism, open-source urbanism, urban bio logic, Freemium, performative design, crowd funding and the Ideal Day method. Written and edited by editor in chief of A10 new European Architecture, Indira van 't Klooster. Thanks to Valiz (Amsterdam).